How to generate sales leads on a shoestring budget

Sales is the life blood of every business, both big and small. Cut it off, and that business will die faster than a man drowning in quick sand. Admittedly, generating leads – quality leads at that – is a ton of work. It gets harder for new businesses, or start-ups in this case, who have […]

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5 deadly PPC marketing mistakes and how to avoid them

In a bid to put their businesses right in front of their targeted audience using Pay-Per-Click advertising, businesses especially startups fail to heed the guiding rules of PPC advertising. In the end, they’d burn up their budget, and without clue wonder where they missed it. Done rightly, PPC can yield outstanding ROI – on the […]

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Will PPC advertising help my business? Find out

Pay-Per-Click, PPC for short, advertising is undoubtedly one of the most effective strategy businesses use to reach their targeted audience. At its basics, PPC is a form of paid search in which advertisers only pay when a searcher clicks on ads to a specific webpage, landing page to be precise. If this form of advertising […]

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