Low on Motivation? Here’s how to Stay Productive

So, it’s Saturday night and your body is feeling a lot of vibes; the presentation you have for long worked on will be presented on Wednesday the next week. You have been enthusing about it for weeks now – everybody in your circle knows about your multi-million dollar presentation. Exhilarating is the word! But then, […]

Read more
Building An Effective Team: In-house vs. Outsourcing

When starting out, businesses are confronted with one big decision to make: Hire an in-house marketing team or outsource to a marketing agency? Well, the answer is not that simple. If you go the in-house route, there is a good chance you might end up burning your budget on payroll. Outsourcing, on the other hand, […]

Read more
The Seven Ps of Employee Motivation

Contrary to popular beliefs, money isn’t the only motivating factor why employees switch jobs frequently –job hopping technically. Money is just a piece of the puzzle. In fact, according to this report, only 12% of America’s working class are motivated by money to ditch their job for another. So, if money doesn’t really motivate employees, […]

Read more
Customer retention strategies that could change your business for good

Customer retention, amidst others factors, determine the success of any business – both large and small. It isn’t enough to acquire convert leads to paying customers; retaining them makes a huge difference. It is sad to know that many businesses, particularly start-ups, turn blind eye to the one thing that influences business growth the most: […]

Read more
How to generate sales leads on a shoestring budget

Sales is the life blood of every business, both big and small. Cut it off, and that business will die faster than a man drowning in quick sand. Admittedly, generating leads – quality leads at that – is a ton of work. It gets harder for new businesses, or start-ups in this case, who have […]

Read more
20 content promotion strategies you might not know of

It’s been said that over 2 million blog posts are published every day. Well, I decided to find out myself rather than taking what everybody else says at face value. So, I plugged in www.worldmeters.info/blogs/ in my browser and got this. Incredible, isn’t it? A whopping 2.8 million posts published already. Mind you, this figures […]

Read more
10 up-to-date chrome extensions to help your SEO efforts
SEO tools

  In the world of SEO, the rule is simple: you either shape up or ship out – nothing more, nothing less. Every now and then, bloggers and marketers alike are on their heels chasing after one SEO tactic, tool and hacks or the other, without really arriving at a nirvana. Sadly, more often than […]

Read more
5 deadly PPC marketing mistakes and how to avoid them

In a bid to put their businesses right in front of their targeted audience using Pay-Per-Click advertising, businesses especially startups fail to heed the guiding rules of PPC advertising. In the end, they’d burn up their budget, and without clue wonder where they missed it. Done rightly, PPC can yield outstanding ROI – on the […]

Read more
Will PPC advertising help my business? Find out

Pay-Per-Click, PPC for short, advertising is undoubtedly one of the most effective strategy businesses use to reach their targeted audience. At its basics, PPC is a form of paid search in which advertisers only pay when a searcher clicks on ads to a specific webpage, landing page to be precise. If this form of advertising […]

Read more